I am in awe. It takes a special breed of insanity to be able to pull something like that off.
(For those who have not seen it yet, the commercial can be seen here. (Or you can find the link from rhylar's lj, < AHREF="http://www.livejournal.com/users/rhylar/2003/04/28/">here</a>. Go watch it, it is incredible!)