For the not even remotely interested, this commercial is a beautiful homage to the 40 year anniversary of Ultraman and the 35 year anniversary of the Kamen Rider series. The transformation sequence is highly reminscent of Kamen Rider 555 and other of the recent KRs that use cell phones as part of a transformation device. Transforming into a giant silver being that fights giant monsters is, of course, pure Ultraman.
Yes, I'm a geek. But I'm also a happy geek who has been pandered to during the biggest US TV event of the year. So I am ignoring all the pitying looks being given to me by the uneducated, putting my fingers in my ears and going "la, la, la".
Meanwhile, the Toshiba DVD player seems to like UltraSeven now. So I am thinking of retiring the Apex in order to fit the XBox in the system. (Alternately, it could go on top of the satellite boxes... but I think I prefer leaving the DSL equipment there. And honestly, how many region free devices does one need in one's AV system?)
Getting seshat's XBox hooked in was delayed due to the satellite going out. I can only take crawling behind my AV system once a day.
Edit: They list monsters on the site! I think Hizashi needs to meet the Maposaurus. Only with the serial numbers filed off. (I don't need to meet the Lawyersaurus.)