Speaking of alleys... I totally want this book. I tell myself it's insane that I should be interested in marketing and branding. And yet, I am in awe of Subaru's branding campaign. (And no, it's not because I'm a Subaru fan. I am a Subaru fan because of their campaign. Which says something about its effectiveness.)
I'm spending far more time thinking about branding and marketing than any self-respecting developer geek should. It's almost embarrassing.