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30 April 2004 @ 08:32 am
Deadly Pandas  
llamabitchyo, have you ever heard of this book? It sounds right down your bitchslapping alley.

Speaking of alleys... I totally want this book. I tell myself it's insane that I should be interested in marketing and branding. And yet, I am in awe of Subaru's branding campaign. (And no, it's not because I'm a Subaru fan. I am a Subaru fan because of their campaign. Which says something about its effectiveness.)

I'm spending far more time thinking about branding and marketing than any self-respecting developer geek should. It's almost embarrassing.
 
 
Current Mood: Want books.
 
 
 
SnarkyLlamallamabitchyo on April 30th, 2004 07:44 pm (UTC)
Never heard of it, but that does look like a book I need.